Andrew Mam
Logo
Andrew Mam is a dancer, songwriter, photographer, and all-around creative. As a Cambodian-American, his work is heavily rooted in his Khmer history. I worked with him to develop a logo that considers both his past as well as his future business opportunities in Cambodia.
Inspired by ancient Khmer script, this logo is the epitome of when a creative concept meets serendipity. The monogram reads "AM" to the American eye, while upside down it says "Mam," Andrew's last name, in Khmer. As a dancer, Andrew is no stranger to inverting his body, and it's only fitting that his logo is comfortable doing the same. It's an embodiment of who he is not only as an individual, but an international creative as well.